Mobile game in-app advertising revenue (excluding China) will reach approximately $67B by 2025
Framing-Operationen
The continued growth trajectory of mobile gaming advertising revenue
Chinese market dynamics and their potential impact on global trends
The exclusion of China as a standard practice in mobile gaming market analysis
Abhaengigkeiten
Metadaten
- Epistemischer Status
- implied
- Evidenztyp
- data_cited
- Evidenzqualitaet
- weak
- Themen
- revenue, mobile, advertising, growth, projections
Verwandte Claims aus Cluster Advertising Revenue Growth
For years, it has been essentially absurd to tabulate industry revenue without ads. Outside of China, mobile game ads nearly match total consumer spending on PC/Console software
Since 2021, mobile ads have been 37-145% of annual industry growth
Without ads, the market (excluding China) is up only $6.8B or +4.8%, but with them, it's +$35B or +20%
Consumer spend contracted during the period when ads' share peaked at ~150%
20-30% of gross revenue from mobile game in-app advertising is collected by ad exchanges such as AppLovin, IronSource, Google, etc., or ~$15B in 2025