Your ad revenue is my UA; your UA is my revenue (net of exchange fees and non-mobile UA)
Framing-Operationen
The symbiotic relationship between mobile games' advertising revenue and user acquisition costs
The role of ad networks and platform fees in this ecosystem
The zero-sum nature of mobile gaming user acquisition
Abhaengigkeiten
Metadaten
- Epistemischer Status
- stated_as_fact
- Evidenztyp
- self_referential
- Evidenzqualitaet
- self_referential
- Themen
- mobile, advertising, user_acquisition, revenue, ecosystem
Verwandte Claims aus Cluster Advertising Revenue Growth
For years, it has been essentially absurd to tabulate industry revenue without ads. Outside of China, mobile game ads nearly match total consumer spending on PC/Console software
Since 2021, mobile ads have been 37-145% of annual industry growth
Without ads, the market (excluding China) is up only $6.8B or +4.8%, but with them, it's +$35B or +20%
Consumer spend contracted during the period when ads' share peaked at ~150%
20-30% of gross revenue from mobile game in-app advertising is collected by ad exchanges such as AppLovin, IronSource, Google, etc., or ~$15B in 2025