Market Overview And Framework

This is an analysis of the state of video gaming as of 2026

The video game industry analysis is structured into six distinct chapters covering spending growth, retrenchment, attention competition, interactive competitors, revenue growth areas, and future industry prospects

Major non-China video game companies are defined as a specific set including Nintendo, EA, Konami, Take-Two, Roblox, and others

These are major non-China video game companies

The 'Mature Market 8' represents the relevant analytical framework for understanding global gaming market trends

Video games are positioned at the center of multiple expanding categories including social video, gaming, online sports betting, creator economy/pornography, AI assistants, production marketers, and crypto & memecoins

There is no "Video Gaming Industry"

There is no single 'Video Gaming Industry' - there are many distinct industries

There are many ways to cut the video game industry, each facing its own dynamics and sub-dynamics, and not all offer similar opportunities or adjacencies

This document represents the state of video gaming as of 2026

This presentation addresses the state of video gaming in 2026 with focus on growth opportunities

This presentation represents the state of video gaming in 2026

To find growth, we have to acknowledge the fragmented nature of gaming

To find growth opportunities, acknowledging industry fragmentation is necessary