Regional Market Decline
Claims über Marktentwicklungen in entwickelten Ländern
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Slides s043–s064 · 22 Slides
Ball zeigt systematischen Rückgang der Spielerpartizipation und Gaming-Ausgaben in den 8 größten entwickelten Märkten. Regionale Daten (US, CA, KR, IT...
Ball dokumentiert systematischen Rückgang in traditionellen Gaming-Märkten (Major Market 8) trotz globalen Wachstums.
Claims in diesem Cluster
In the 'Major Market 8,' spend is still down 4.5% since 2021
Eight developed countries represent approximately 60% of global consumer spend on video game content
The U.S. is the #1 market by consumer spend globally
U.S. is ranked #1 in gaming content spend globally
After five years, Canadian PC/Console sales are still 1.5% below 2020's levels
U.K. PC/Console gaming spending has flatlined from 2021-2024
Mobile gaming has held most of its post-pandemic playerbase
UK mobile gaming is growing at 4.2% CAGR since 2020
UK ranks #5 globally in gaming market size
South Korean PC/Console gaming content spend shrank 10% from 2021-2024
South Korean mobile gaming content spend dropped 4% in recent period
France experienced a 7-year low in PC/Console gaming content spend in 2024
Germany is the 5th largest gaming market
PC/Console gaming revenue has declined 8.2% since 2021
There has been minor participation rate growth in Germany
Italy is the #11 gaming market
PC/Console software surged 22% during the pandemic
Four years later, PC/Console sales were down 20% and 2% under 2019 levels
Mobile gaming is up 90% from 2021 to 2024
Japan's PC/Console gaming content spend has increased 42% in JPY since 2021
Japan's mobile gaming spend has been flat since 2021, representing a 27% decline in USD terms
PC/Console software sales shrank by 8% from 2021-2024 (-$4.2B per year)
Mobile gaming is down 3.8% (-$2.3B), though five of eight markets are at all-time highs
ROW hours are now 51% greater than UCAN hours
The countries that are typically prioritized by major gamemakers have declined outright; it's smaller and less familiar markets that are growing global revenues
Mobile gaming in France has been mostly sideways since 2020 but is finally starting to edge up
Mobile gaming revenue is up only 0.9%