Creator Economy Disruption
Claims über Creator Economy als Gaming-Konkurrent
Ball dokumentiert wie Creator Economy (OnlyFans etc.) Gaming-Demographics und -Revenue abzieht durch personalisierte, interaktive Inhalte.
Claims in diesem Cluster
Americans spent approximately $5B on OnlyFans in 2025, up from $215MM in 2019
OnlyFans usage involves accessing exclusive images and video, and engaging in intimate/parasocial direct messaging
US represents the largest regional market for OnlyFans spending, followed by UK & Europe, then Rest of World
At least two thirds of OnlyFans spending is now transactional/PPV, rather than from subscription payments
As in video gaming, microtransactions are beating gate fees
Online porn isn't new, nor newly popular; but it is new that viewers can easily, safely, and constantly chat with performers, while also commissioning private photos/videos.
OnlyFans creators use all social media as the 'front door' for user acquisition (and most social media platforms are OK with this).
Much of this spend is concentrated on the same few Americans