Demographic And Behavioral Changes

These users massively over-index to video gaming, and especially high-revenue-generating platforms (console and PC) and genres (shooters, sports sims)

American men aged 18-34 are 1.4-2.0x as likely to play video games compared to the general U.S. adult population

American men aged 18-34 are up to 3.6x as likely to engage in short-form video, OnlyFans, AI, prediction markets, crypto trading, sports betting, and iGaming compared to the general population

Men 18-34 are 15% of the U.S. adult population but 21% of mobile gamers and 29% of PC/Console gamers

Men 18-34 represent 18-49% of regular users of novel interactive apps/services

46% of Americans say they play games less than they used to, with 76% of those still playing

59% of Americans aged 18-45 have cut back on gaming, with 92% of those still playing

Women aged 18-34 show higher agreement (62%) with playing less than men (56%) in the same age group

Gaming frequency decline decreases with age, with 55+ age group showing lowest agreement (32%)

New competition for time and spend concentrates on key gamer demographics and helps explain challenges to video gaming growth

Gamers are playing fewer games overall, with median Steam user playing only four games per year

The same older games dominate gaming time across platforms, with games 9-27 years old holding 33-56% of PlayStation and Xbox hours

Free-to-play games dominate gaming time, averaging 45% on PlayStation/Xbox and 55% on PC

Game purchasing behavior has declined significantly, with 46% of US gamers buying fewer than one game per year