Demographic And Behavioral Changes
Claims über Veränderungen in Spielerdemografie und -verhalten
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Kapitel-Kontext
Slides s065–s088 · 24 Slides
Ball identifiziert die Gewinner des Attention Wars: TikTok/AI-Apps, iGaming/Sportwetten, Creator Economy. Demografische Shifts verstärken den Trend....
Ball dokumentiert wie Kernspieler-Demographics (junge Männer) zu Gaming-Substituten abwandern und Gaming-Frequenz generell abnimmt.
Claims in diesem Cluster
These users massively over-index to video gaming, and especially high-revenue-generating platforms (console and PC) and genres (shooters, sports sims)
Men 18-34 are 15% of the U.S. adult population but 21% of mobile gamers and 29% of PC/Console gamers
Men 18-34 represent 18-49% of regular users of novel interactive apps/services
46% of Americans say they play games less than they used to, with 76% of those still playing
59% of Americans aged 18-45 have cut back on gaming, with 92% of those still playing
Women aged 18-34 show higher agreement (62%) with playing less than men (56%) in the same age group
Gaming frequency decline decreases with age, with 55+ age group showing lowest agreement (32%)
Gamers are playing fewer games overall, with median Steam user playing only four games per year
The same older games dominate gaming time across platforms, with games 9-27 years old holding 33-56% of PlayStation and Xbox hours
Free-to-play games dominate gaming time, averaging 45% on PlayStation/Xbox and 55% on PC
Game purchasing behavior has declined significantly, with 46% of US gamers buying fewer than one game per year
American men aged 18-34 are 1.4-2.0x as likely to play video games compared to the general U.S. adult population
American men aged 18-34 are up to 3.6x as likely to engage in short-form video, OnlyFans, AI, prediction markets, crypto trading, sports betting, and iGaming compared to the general population