Deconstructed Ball Gaming 2026
cluster_016 23 Claims

Emerging Markets Growth

Claims über Wachstum in Schwellenmärkten

Gehört zu

Kapitel-Kontext

Five Growth Areas Primär

Slides s089–s157 · 69 Slides

Das längste Kapitel (40% der Slides). Ball identifiziert 5 Wachstumsgebiete: Emerging Markets, Advertising, D2C/Platform Fees, Roblox, und (implizit) ...

Narrativ

Ball zeigt wie Märkte wie Mexico, Brasilien, Spanien und andere Emerging Markets das globale Gaming-Wachstum treiben, während Mature Markets stagnieren.

Claims in diesem Cluster

Empirisch 20 Claims
c279

While participation rates tumble in the U.S. and Canada, Mexico continues to grow 0.5-1.0 points each year

c280

Mobile gaming participation is up 11 points since the pandemic

c281

Console and PC gaming participation both increased by 2 points since the pandemic

c282

Mexico's PC/Console gaming market is up a third since 2020

c283

Mexico's mobile gaming market has nearly doubled since 2020

c284

Mexico now ranks 10th globally in gaming market size

c285

Mexico beats the former #10 (Italy) by over 10%

c286

Brazil boasts a leading and durably high participation rate with 73-80% of those age 16+ playing regularly

c287

Mobile gaming is the dominant platform in Brazil, consistently maintaining 40-50% participation

c288

Brazil's gaming participation has shown remarkable stability and growth from 2016-2025

c289

Brazil's PC/Console market has averaged over 6% annual growth over the last three years

c290

Brazil's mobile gaming market has averaged 7% annual growth over the last three years

c291

By some estimates, Brazil is now a top 10 market globally

c293

Spanish PC/Console spend grew nearly 50% from 2020 to 2024

c294

Spanish PC/Console spend increased by $450MM per year from 2020 to 2024

c295

Spanish Mobile gaming spend grew 27% from 2020 to 2024

c296

Spanish Mobile gaming spend increased by $135MM from 2020 to 2024

c297

More players continue to come online across Southeast Asia and the Middle East & North Africa

c298

Overall player participation rates in Southeast Asia and MENA tend to lead the world

c323

Garena's Free Fire has over 650 million quarterly players, about 9.5% of whom pay ~$12 per quarter (thus the average user is only $0.40 a month), totaling roughly $3B per year

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