Methodology And Data Sources
Claims über Methodologie und Datenquellen
Ball erklärt methodologische Entscheidungen, Datenquellen und Limitationen seiner Analyse, inklusive Behandlung von VPN-Käufen und regionalen Messungsunterschieden.
Claims in diesem Cluster
Console market includes software and services, with Chinese game buys using VPN tallied outside China
Chinese Game Buys Using VPN are Tallied Outside China
Much of the recent growth in non-Chinese spending was actually Chinese users who use VPNs to access (and pay for) Steam through foreign markets
Chinese languages overtook English as the dominant language on Steam by 2024
In 2025, Chinese-language PC users disengaged from Steam (to local alternatives, presumably), finishing the year with the lowest share of the total since May 2022
Steam language data is based on client language setting rather than first or most used language
Canada is ranked #8 in gaming market importance
Canadian trade association polling is conducted irregularly
USD/KRW foreign exchange rate has been a big headwind for Korean gaming market
Q1-Q3 2025 KRW preliminaries show 5%+ decline in Won terms
Mobile gaming content spend in France grew 13% from 2020 to 2024
Engagement measurement excludes off-platform activities like watching PlayStation or Fortnite streams on YouTube, Twitch, TikTok
Off-platform engagement such as watching PlayStation or Fortnite streams on YouTube, Twitch, TikTok is excluded from these engagement measurements
Multiple firms provided custom analysis support for this presentation
Placement order is randomized but weighted by total citations