In just the U.S., consumption of TikTok is up 39 million hours a day compared to the second half of 2020 and first half of 2021 (i.e., after COVID normalization)
Framing-Operationen
TikTok's dramatic growth in watch time after COVID normalization period
Peak COVID usage patterns and comparison to other social video platforms
TikTok as a major force in video consumption landscape requiring comparison to gaming
Abhaengigkeiten
Verifikation
PLAUSIBLE. eMarketer reported ~73.8M aggregate hours/day on TikTok for US adults in 2023. In H2 2020/H1 2021, TikTok had far fewer US users (~40-50M DAU vs. 80M+ now) and lower per-user time (~30-38 min vs. ~52 min). A rough back-calculation yields ~20-30M aggregate hours/day for that baseline, making a ~39M hour increase plausible. Sensor Tower's 2024 figure of 88M hours/day also supports the trajectory. The 39M figure is consistent with eMarketer trend data, though the exact baseline cannot be independently pinpointed.
Externe Quellen
- eMarketer (via Backlinko) [Link] — US adults spent 4.43 billion minutes/day on TikTok in 2023 (~73.8M hours/day), a 5x increase since 2019
- Sensor Tower [Link] — US TikTok users spent approximately 88 million hours/day on the app in 2024
- eMarketer US TikTok Usage 2025 [Link] — Average 52 min/day per US TikTok user in 2025, down 6.9% YoY
Metadaten
- Epistemischer Status
- stated_as_fact
- Evidenztyp
- data_cited
- Evidenzqualitaet
- externally_checked
- Themen
- streaming, social_media, consumer_behavior