c193 Empirisch Plausibel

Americans now use 122 million more hours social media per day than in 2020/21

Slides: s068 Argument: UA005A Cluster: Competitive Threats And Substitutes Hub-Score: 0

Framing-Operationen

Macht sichtbar

The absolute scale of increased social media consumption

Macht unsichtbar

Per-capita changes or demographic variations in usage patterns

Naturalisiert

Linear growth in social media consumption as normal progression

Abhaengigkeiten

Haengt ab von

c004 Video games are losing an attention war within the 'Major Market 8'

Verifikation

Plausibel

PLAUSIBLE. No single public source independently reports the exact "122 million additional hours" aggregate figure; this likely comes from Ball's proprietary analysis of eMarketer data (users x time-per-user across all social platforms). The claim is directionally supported: US social media usage per person has increased, and at ~21 min/day additional across 341M people, the 122M figure is arithmetically consistent. The growth in TikTok, YouTube Shorts, and Instagram Reels supports the directional trend.

Externe Quellen

DemandSage (aggregating multiple sources) [Link] — US average ~2h16m/day on social media in 2024-2025
eMarketer US Time Spent with Media [Link] — US adults average ~1h50m on social platforms in 2024
BroadbandSearch [Link] — Per-capita social media time data corroborates upward trend since 2020

Metadaten

Epistemischer Status: stated_as_fact
Evidenztyp: data_cited
Evidenzqualitaet: externally_checked
Themen: social_media, attention_economy, growth