Royal Match, the 2nd highest grossing new game since 2020, had $1.1B in net revenue in 2023 and spent $1.1B on UA
Framing-Operationen
The scale of user acquisition spending in successful mobile games, showing that UA costs can equal entire net revenue
Other cost structures and the timing/distribution of these expenditures throughout the year
The idea that massive UA spending is necessary for mobile game success
Abhaengigkeiten
Metadaten
- Epistemischer Status
- stated_as_fact
- Evidenztyp
- data_cited
- Evidenzqualitaet
- weak
- Themen
- mobile, revenue, user_acquisition, specific_games
Verwandte Claims aus Cluster Advertising Revenue Growth
For years, it has been essentially absurd to tabulate industry revenue without ads. Outside of China, mobile game ads nearly match total consumer spending on PC/Console software
Since 2021, mobile ads have been 37-145% of annual industry growth
Without ads, the market (excluding China) is up only $6.8B or +4.8%, but with them, it's +$35B or +20%
Consumer spend contracted during the period when ads' share peaked at ~150%
20-30% of gross revenue from mobile game in-app advertising is collected by ad exchanges such as AppLovin, IronSource, Google, etc., or ~$15B in 2025