To maximize D2C adoption, publishers must do more than offer valuable discounts, fun perks, and simple user journeys. They must also support scores of payment solutions
Framing-Operationen
The necessity of supporting multiple payment methods for D2C success
Other potential factors that might influence D2C adoption beyond payment solutions
The assumption that D2C adoption maximization is inherently desirable
Abhaengigkeiten
Metadaten
- Epistemischer Status
- stated_as_fact
- Evidenztyp
- data_cited
- Evidenzqualitaet
- moderate
- Themen
- commissions, d2c, monetization
Verwandte Claims aus Cluster Platform Fees And Direct Commerce
Of the $136B in content sales outside of China and excluding 1st-party platform games and services, store fees consumed $33.2B of gross revenues that might otherwise go to publishers
iOS IAP generates the highest platform fees at $11.8B, followed by Android IAP at $9.0B, Console at $7.8B, and Steam at $4.7B
Annual (non-China) platform fees rival many top markets combined as a revenue opportunity
Platform fees are likely 150% of (non-China) profits
Many mobile publishers are already redirecting substantial and growing shares of their gross revenues to alternative (typically D2C) payment channels with far lower commissions