Player Participation Decline
Claims über rückläufige Spielerpartizipation
Ball zeigt systematischen Rückgang der Spielerpartizipation in entwickelten Märkten nach dem Pandemic-Peak, mit regionalen Variationen.
Claims in diesem Cluster
Mobile spend is five years flat
Video games are losing the attention war in the 'Major Market 8'
Surveys consistently report that the share of the population that plays games has fallen by 2.5-4 points since before the pandemic
Gaming participation peaked during COVID in 2020
Roughly one in six adult players were lost from 2018 to 2022 despite the lockdowns
South Korea's share of the population that plays video games has fallen by 15 points compared to the 2017-2019 average
Gaming participation in South Korea has declined 22 points since the pandemic high
Mobile gaming participation in South Korea peaked around 2021-2022 and has since declined significantly
Italy ranks #11 in video gaming participation
The share of adults who regularly play video games in Italy has shrunk by over 5 points since 2019
Mobile gaming participation in Italy increased by 1 point since 2019
Console gaming participation in Italy declined by 1 point since 2019
PC gaming participation in Italy declined by 6.5 points since 2019
The UK's overall video gaming participation rate grew 21 percentage points in 2020
A third of the 2020 gaming participation gains in the UK has been lost over the four subsequent years
Each gaming platform in the UK is down from peak participation levels
France ranks #7 in video gaming participation rates
Video gaming participation rates in France are stable after COVID-19
France's gaming participation rates have flatlined overall since 2016 at approximately 52.5%
Each individual gaming platform in France has shrunk in participation
Germany is a rare "up" market in terms of participation rates
Germany gained only four players per hundred in the eight years from 2016 to 2024
Japan is an MM8 outlier with participation rates up 11 points since 2019
Japan's modest and shrinking population means only 6MM new players since 2019 despite high participation growth
Mobile gaming has the highest participation rate among platforms in Japan, reaching approximately 58% by 2024