Player Participation Decline

Mobile spend is five years flat

Surveys consistently report that the share of the population that plays games has fallen by 2.5-4 points since before the pandemic

Gaming participation peaked during COVID in 2020

Roughly one in six adult players were lost from 2018 to 2022 despite the lockdowns

Gaming participation in South Korea has declined 22 points since the pandemic high

Mobile gaming participation in South Korea peaked around 2021-2022 and has since declined significantly

Italy ranks #11 in video gaming participation

The share of adults who regularly play video games in Italy has shrunk by over 5 points since 2019

Mobile gaming participation in Italy increased by 1 point since 2019

Console gaming participation in Italy declined by 1 point since 2019

PC gaming participation in Italy declined by 6.5 points since 2019

The UK's overall video gaming participation rate grew 21 percentage points in 2020

A third of the 2020 gaming participation gains in the UK has been lost over the four subsequent years

Each gaming platform in the UK is down from peak participation levels

France ranks #7 in video gaming participation rates

Video gaming participation rates in France are stable after COVID-19

France's gaming participation rates have flatlined overall since 2016 at approximately 52.5%

Each individual gaming platform in France has shrunk in participation

Germany gained only four players per hundred in the eight years from 2016 to 2024

Japan is an MM8 outlier with participation rates up 11 points since 2019

Mobile gaming has the highest participation rate among platforms in Japan, reaching approximately 58% by 2024

Video games are losing the attention war in the 'Major Market 8'

Germany is a rare "up" market in terms of participation rates

Japan's modest and shrinking population means only 6MM new players since 2019 despite high participation growth

South Korea's share of the population that plays video games has fallen by 15 points compared to the 2017-2019 average