Roblox Engagement
Claims über Roblox Engagement-Metriken (DAU, Hours, Netflix-Vergleich)
Kapitel-Kontext
Slides s089–s157 · 69 Slides
Das längste Kapitel (40% der Slides). Ball identifiziert 5 Wachstumsgebiete: Emerging Markets, Advertising, D2C/Platform Fees, Roblox, und (implizit) ...
Ball zeigt Roblox-Engagement das PlayStation, Switch, Xbox, Steam und Fortnite combined übersteigt. Netflix-Vergleich als rhetorisches Instrument (65% der Netflix-Hours, aber 25-70% Wachstum vs. 1%).
Claims in diesem Cluster
At the end of 2024, Roblox had more DAU than PlayStation, Switch, or Xbox
A year later, DAU were up another 69% (with 3x as many DAU added as in the first year of COVID)
Roblox's engagement surged even more than DAU. In just Q3 2025, Roblox amassed more hours of use than it achieved in the entire first year of the pandemic
Roblox's average quarterly engagement is now as large as that of Steam, PlayStation, and Fortnite combined
In 2025, Roblox hit 65% of Netflix's hours (82% in Q3)
While Netflix grows ~1% a year, Roblox manages 25-70% growth
Roblox's top titles now match the top non-Roblox games and even publishers in monthly engagement despite having a tiny fraction of the budget and staff